An Ecommerce growth agency built by brand builders.
We run Meta and Google for ecommerce brands spending £50K+ a month - the same way we ran them for our own brands, to £75m in sales.
01
Services
We run paid media the way owners do - every pound measured against margin, not just the metric.
Meta Ads
We design and build websites that do more than look good. Every layout, interaction, and detail is crafted to reflect your brand authentically — and to turn visitors into clients. From landing pages to full multi-page builds, we make sure your website works as hard as you do.
Growth Strategy
Forecasting, landing pages, offer and margin economics. We think like the owner across the whole P&L, because we've been the owner.
Google Ads
Search, Shopping and PMax managed against contribution margin, not vanity ROAS. We treat your blended numbers as the truth, because they are.
Creative Strategy
Ad creative direction rooted in what actually sold for us - hooks, angles and formats proven with our own money before they ever touch your account.
Meta Ads
We design and build websites that do more than look good. Every layout, interaction, and detail is crafted to reflect your brand authentically — and to turn visitors into clients. From landing pages to full multi-page builds, we make sure your website works as hard as you do.
Growth Strategy
Forecasting, landing pages, offer and margin economics. We think like the owner across the whole P&L, because we've been the owner.
Google Ads
Search, Shopping and PMax managed against contribution margin, not vanity ROAS. We treat your blended numbers as the truth, because they are.
Creative Strategy
Ad creative direction rooted in what actually sold for us - hooks, angles and formats proven with our own money before they ever touch your account.
Meta Ads
We design and build websites that do more than look good. Every layout, interaction, and detail is crafted to reflect your brand authentically — and to turn visitors into clients. From landing pages to full multi-page builds, we make sure your website works as hard as you do.
Growth Strategy
Forecasting, landing pages, offer and margin economics. We think like the owner across the whole P&L, because we've been the owner.
Google Ads
Search, Shopping and PMax managed against contribution margin, not vanity ROAS. We treat your blended numbers as the truth, because they are.
Creative Strategy
Ad creative direction rooted in what actually sold for us - hooks, angles and formats proven with our own money before they ever touch your account.
02
About MG
We're not your typical agency.
£75m+
Sales through our own brands with no outside capital
£75m+
Sales through our own brands with no outside capital
£75m+
Sales through our own brands with no outside capital
25+
Years
Combined DTC experience
25+
Years
Combined DTC experience
25+
Years
Combined DTC experience
3.22x
Average ROAS
3.22x
Average ROAS
3.22x
Average ROAS
Your
P&L
TREATED LIKE OUR OWN
Your
P&L
TREATED LIKE OUR OWN
Your
P&L
TREATED LIKE OUR OWN
03
Process
How we work with the few brands we take on
How we work with the few brands we take on
How we work with the few brands we take on
01
Initial Call
Thirty minutes. You talk, we listen. We'll tell you honestly whether we can move the needle — and if we can't, we'll say so.
01
Initial Call
Thirty minutes. You talk, we listen. We'll tell you honestly whether we can move the needle — and if we can't, we'll say so.
01
Initial Call
Thirty minutes. You talk, we listen. We'll tell you honestly whether we can move the needle — and if we can't, we'll say so.
02
The Audit
We go through your ad accounts, creative and margins like it's our own brand. You keep the findings either way.
02
The Audit
We go through your ad accounts, creative and margins like it's our own brand. You keep the findings either way.
02
The Audit
We go through your ad accounts, creative and margins like it's our own brand. You keep the findings either way.
03
The Plan
A forecast built on your real numbers — contribution margin, cash flow, inventory — not a templated media plan. You'll know exactly what we're doing and why.
03
The Plan
A forecast built on your real numbers — contribution margin, cash flow, inventory — not a templated media plan. You'll know exactly what we're doing and why.
03
The Plan
A forecast built on your real numbers — contribution margin, cash flow, inventory — not a templated media plan. You'll know exactly what we're doing and why.
04
The Partnership
A small, senior team in your account every day. Weekly trading calls, full transparency, and numbers you'd stake payroll on.
04
The Partnership
A small, senior team in your account every day. Weekly trading calls, full transparency, and numbers you'd stake payroll on.
04
The Partnership
A small, senior team in your account every day. Weekly trading calls, full transparency, and numbers you'd stake payroll on.
04
FAQ
Frequently asked questions
Get quick answers about working with us and our approach to digital solutions. Can’t find what you’re looking for? Reach out below!
What makes you different from other agencies?
Most agencies learned paid media managing other people's money. We learned it building our own brands to £50m in sales — owning the inventory, the cash flow and the consequences. We run your account the way we ran ours, because we don't know any other way.
Who actually works on my account?
The people who won your business. We're boutique by design — a small number of clients, senior people in the account daily. You'll never be handed down to a junior account manager who's never run a brand.
We spend under £50k a month. Can we still work with you?
Honestly, probably not — and not because you're not a fit for us, but because we're not a fit for you. At lower spend levels, an agency fee eats too much of your margin, and you're almost always better off learning ads yourself — it's the single highest-ROI skill a founder can build at that stage
What's it like working with you?
Less like an agency, more like a growth partner who happens to sit outside your office. We're in your Slack, we reply on Sundays, and we turn up to calls with ideas you didn't ask for — because when we take a brand on, we can't help thinking about it. We only work with a few brands at a time, so obsession is the standard, not the exception.
04
FAQ
Frequently asked questions
Get quick answers about working with us and our approach to digital solutions. Can’t find what you’re looking for? Reach out below!
What makes you different from other agencies?
Most agencies learned paid media managing other people's money. We learned it building our own brands to £50m in sales — owning the inventory, the cash flow and the consequences. We run your account the way we ran ours, because we don't know any other way.
Who actually works on my account?
The people who won your business. We're boutique by design — a small number of clients, senior people in the account daily. You'll never be handed down to a junior account manager who's never run a brand.
We spend under £50k a month. Can we still work with you?
Honestly, probably not — and not because you're not a fit for us, but because we're not a fit for you. At lower spend levels, an agency fee eats too much of your margin, and you're almost always better off learning ads yourself — it's the single highest-ROI skill a founder can build at that stage
What's it like working with you?
Less like an agency, more like a growth partner who happens to sit outside your office. We're in your Slack, we reply on Sundays, and we turn up to calls with ideas you didn't ask for — because when we take a brand on, we can't help thinking about it. We only work with a few brands at a time, so obsession is the standard, not the exception.
04
FAQ
Frequently asked questions
Get quick answers about working with us and our approach to digital solutions. Can’t find what you’re looking for? Reach out below!
What makes you different from other agencies?
Most agencies learned paid media managing other people's money. We learned it building our own brands to £50m in sales — owning the inventory, the cash flow and the consequences. We run your account the way we ran ours, because we don't know any other way.
Who actually works on my account?
The people who won your business. We're boutique by design — a small number of clients, senior people in the account daily. You'll never be handed down to a junior account manager who's never run a brand.
We spend under £50k a month. Can we still work with you?
Honestly, probably not — and not because you're not a fit for us, but because we're not a fit for you. At lower spend levels, an agency fee eats too much of your margin, and you're almost always better off learning ads yourself — it's the single highest-ROI skill a founder can build at that stage
What's it like working with you?
Less like an agency, more like a growth partner who happens to sit outside your office. We're in your Slack, we reply on Sundays, and we turn up to calls with ideas you didn't ask for — because when we take a brand on, we can't help thinking about it. We only work with a few brands at a time, so obsession is the standard, not the exception.
05
Get in Touch
Ready to work with owners, not account managers?
No deck, no pitch. Just an honest look at your account from people who've run their own.
05
Get in Touch
Ready to work with owners, not account managers?
No deck, no pitch. Just an honest look at your account from people who've run their own.
05
Get in Touch
Ready to work with owners, not account managers?
No deck, no pitch. Just an honest look at your account from people who've run their own.