How Kinetic built a brand as bold as their ambitions
Branding
Design System
Industry
Motion Systems
Timeline
Q2 2025
Timeframe
10 weeks
Kinetic had built a genuinely impressive product — motion technology that was outperforming competitors twice their size. The problem was their brand and website told a completely different story. They came to us looking like a startup. They needed to look like a category leader.
Increase in inbound leads within 60 days of launch
Growth in average session duration on the new site
The challenge
Kinetic's existing identity had been put together quickly in the early days and never revisited. The logo felt generic, the color palette was uninspired, and the website did nothing to communicate the sophistication of the technology behind it. Visitors were landing on the site and leaving without understanding what made Kinetic different.
The brief was clear but ambitious — rebuild the brand from scratch without losing the recognition they'd built with existing customers, and create a website that could hold its own against enterprise-level competitors. All within ten weeks.
The solution
We started with brand strategy — defining what Kinetic stood for, who they were competing with, and what visual language would set them apart. The new identity draws on the idea of controlled energy: sharp geometry, a high-contrast palette, and a wordmark that communicates precision and momentum simultaneously.
The website was built to convert as much as impress. Clear product positioning above the fold, a case study-led approach to social proof, and a demo request flow that reduced friction at every step. From kickoff to launch in ten weeks, on brief and on budget.
From the Founder
"Deformo understood immediately that we weren't just a startup anymore. The new brand reflects where we're going, not where we've been."
—
Daniel Marsh
CEO & Co-founder, Kinetic